Habanos Academia is proposed as a training system promoted by Habanos, S.A. to train true promoters of the product’s culture at world level and to consolidate the knowledge on the Habanos among the community of enthusiasts of the best cigar in the world.
The Academy aims at the specialized training of persons whose activity is directly connected with the Habano´s market, preparing among them, in the first place, the Exclusive Distributors of Habanos throughout the world.
Habanos Academy has its training system divided into three courses: Junior, Senior and Master, according to the level of the study of the subjects and objectives approved.
Junior
Basic course of the Academy. The main target of this first level is to give the participants the minimum, basic knowledge on the product.
This course is organized by the Exclusive Distributor of each market and given by the trainer of each company. At the end of the course, the participants receive a Diploma from the Exclusive Distributor.
The main themes of this level are:
- Habanos as a Protected Denomination of Origin (DOP)
- The Anatomy of Habano
- The main Habanos trademarks
- The main Cuban tobacco growing zones
- About the cultivation, gathering and improvement of Cuban tobacco
- The best known vitolas of Habanos and different types of packaging, among other topics
Senior
It is necessary to have completed the Junior level; the course is also organized and given by the Exclusive Distributor of the market. After completing this middle level the student will have gained more specialized knowledge on the product. The knowledge gained by the student is endorsed by a Diploma signed by the Exclusive Distributor and the market trainer.
Subjects taught go more deeply into aspects such as:
- The different Habanos categories
- Habanos trademark and its flavors
- Special Habanos productions
- Habanos and marketing: concepts as new Habanos products, specialties, Ediciones Limitadas, Vintage products, and others.
Firmin Cigars CEO/Director, Trent Firmin was one of the first in Queensland to obtain the Habanos Senior Diploma back in 2014.
‘Knowledge is wisdom’ and that wisdom, combined with great passion for Cuban Cigars and Cuba, makes Firmin Cigars expertise second to none in Queensland, Australia.