The Magic of Behike – Docu Series by Habanos
“The Magic of Behike”
A documentary series exploring Cohiba Behike’s success story
Habanos, S.A. and Kirby Allison produce a 3-episode documentary series. It offers an unprecedented look at the history, the craftsmanship and the legacy of Cohiba Behike, the symbol of luxury in the world of Habanos.
La Habana, February 20th, 2025
Habanos, S.A., a world leader in the commercialization of premium cigars, joins with the renowned content creator Kirby Allison to present “The Magic of Behike”. It is an unprecedented documentary that explores the rich history and meticulous craftsmanship behind Cohiba Behike, the world’s most exclusive Habano. This is in commemoration of its 15th anniversary.
A privileged view of Cuba’s legendary tobacco plantations, the historic El Laguito Habano factory, and the master cigar rollers responsible for bringing Behike to life. This documentary unveils the secrets of its production and its impact on the world of luxury and Habano culture.
“The Magic of Behike” is not just a documentary; it is a celebration of tradition, artistry and excellence. Through this collaboration with Kirby Allison, we invite aficionados to embark on an unprecedented journey. They can explore the heart of the Cohiba Behike, from its origins to its consecration as a symbol of prestige and distinction,” Habanos, S.A. says.
Divided into three episodes, the documentary delves into the key elements that have made Cohiba Behike a true myth in the world of Habanos:
• Episode 1: The Origin of Behike – How Cohiba Behike came to be. This episode explores the birth of Behike, from its first appearance in the Cohiba 40th Anniversary Humidor in 2006 to its official launch in 2010. It shows how Behike became the most exclusive Linea of the Cohiba brand, and therefore, of the Habanos portfolio. Through interviews with key figures of the Habano culture, it reveals why Behike has become the most coveted Habano in the world.
• Episode 2: The Secret of the Medio Tiempo Leaf – A Legacy of Perfection. Discover Behike’s most exclusive ingredient: Medio Tiempo, a tobacco leaf that only appears in 10-15% of the plants. This episode shows the selection, aging, and elaboration process inside the legendary El Laguito factory. Here, Cuba’s most expert cigar rollers shape this icon of luxury.
• Episode 3: The Symbol of Success – Insiders’ Reflections. Filmed in exclusive Cigar Lounges in London, Dubai, and Asia, this episode gathers testimonials from collectors and connoisseurs. They share their vision of Behike as a masterpiece and a symbol of refinement.
“The Magic of Behike” represents a unique opportunity for Habano lovers who wish to know in depth its history and its meticulous making process. With never-before-seen footage and exclusive interviews, this documentary takes viewers behind the scenes of Cuban excellence.
Discover the “Magic of Behike” in the first episode on the official Habanos YouTube channel:
The Magic of Behike – Episode 1
Habanos S.A
Habanos, S.A. commercializes 27 premium brands “Totally Handmade,” including Cohiba, Montecristo, Romeo y Julieta, Partagás, Hoyo de Monterrey, H. Upmann, and Trinidad, among others sheltered by the Habanos Protected Appellations of Origin (P.A.O.).
Habanos have been “Totally Handmade” for more than 500 years. Since then, they have become a reference for the whole world.
Kirby Allison
Kirby Allison is a renowned content creator specializing in luxury lifestyle. He is an expert in tobacco culture, fashion and handcrafted leather goods. Through his YouTube channel, he has built a global community of fans of refinement and excellence.
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